HELLO
I am a Creative Director based in the Hudson Valley with a passion for innovative design and storytelling through the possibilities of play.
As a graduate from RISD in Graphic Design, my principles as a director are rooted in conceptual thinking and design integrity.
Currently I head the creative department of a digital and PR agency, CMM, leading digital marketing tactics from TikTok campaigns and content creator partnerships to paid social and eCRM. As well, I have formed my own studio, Reservoir Studio, in Ellenville, NY with my partner, Natalia Moena, where we focus on branding, photography, and new business and community support.
Previously, I led the Clinique digital team as the Global Digital Design Director and directed the New York branch of an international boutique creative agency, Reflexgroup, focusing primarily in the fashion, food and beauty industries.
Clients Include: Air France, Algenist, Argorwiggins, Belvedere, David Yurman, De Beers, Essie, Fekkai, Ferrari, Ferrero, Garnier, Got2b, Guy Laroche, La Prairie, L’Oréal Paris, Louis XIII, Maybelline, NARS, Paco Rabonne, Parker Pens, Peroni, Prada Fragrances, Ralph Lauren, Ralph Lauren Fragrances, Schwarzkopf, Sony, The Webster Miami, Try The World, Tudor, Vivienne Tam
