The Digital Design Director of all promotional assets for Clinique's e-commerce, online advertising and retailer partners. Led concept creation for digital marketing programs, collaborating with the global e-commerce team to drive sales.
Creative directed the US launch of Live Clean, a personal care brand from Canada acquired by HAIN Celestial.
Produced all brand assets for two years carrying creatives through to digital and print advertising, POS, social and display.
Brand Voice, Brand Partnerships, Visual Identity, Creative Direction, Content Production and Strategy, eCRM, Digital & Print Advertising, Retailer Support
Art direction of product photography used throughout Clinique's 2016 digital campaigns.
Photography by Stephanie Dinkel
Photograph on black by Matthew Chavez
Creative directed the launch of Giuliana Rancic’s eco-luxe skincare line for an entirely digital launch.
Created all assets for it’s e-commerce platform, social channels, CRM, advertising, (and eventually) in-store displays.
Brand & Visual Identity, Brand Voice, Brand Partnerships, Content Strategy, Content Creation, E-Commerce Creatives, Social Launch, POS & Digital Advertising, Influencer Marketing
Worked closely with essie on numerous communication tools and strategy for both the global PR and marketing departments, as well as the local US market.
Directed compelling assets for the brand to position itself as the leading brand in nail polish.
Product Photography by Teru Onishi, Kevin Cremens, Rich Begany
Portrait Photography by Peter Ash Lee
Creative directed the rebranding of Bevyz, an innovative multi-drink system, ranging from brand identity to digital strategy.
Created a comprehensive e-commerce site. Bevyz soon after was purchased by Keurig.
Photography by David Brandon Geeting
Creative directed and produced all brand re-launch assets to reposition Humphreys as a skincare essential and target a Gen Z and Millenial audience.
Photography by: Natalia Moena
Illustrations by: Lynn Baik
Relaunched Fekkai’s Instagram account and launched their collection “The One,” handling all art direction, production and brand positioning.
Brand Voice, Brand Partnerships, Content Strategy, Creative Direction, Content Production, Canvas Ads, Digital Advertising, Influencer Marketing, Salon Support
Photography by: Natalia Moena
Worked on rebranding and renaming efforts for multiple Ferrero franchises, including Pocket Coffee and Mon Chéri. Most recent work includes a comprehensive logo and packaging redesign for Mon Chéri.
Try The World is a subscription box, delivering gourmet products from a different country every two months.
Creative directed the startup's early stages of brand identity, helping with visual brand refinement and asset creation.
My creative direction aimed to market the brand to design conscious foodies with a whimsical edge.
Photography by Natalia Moena
Provided comprehensive creative direction for the launch of SaveLoveGive. A campaign to promote an App, VERA, which reduces wireless waste while donating money to micro-financing for woman.
A parallax scroll experience for web & tablet, taking users through the 'how-to' of the campaign. The website was featured in The New York Times.
View an archive of the site here.
Art directed the redesign of GuyLaroche.com providing the brand with a clean, responsive web presence.
For both the global and US markets, I provide art direction for luxury press materials and guidelines to communicate new product launches.
I work with both the global and US departments of Maybelline.
Art direct and manage the development of responsive internal communication sites. Work with Maybelline Merchandise to create interactive screens displaying Maybelline’s major launches. Direct digital assets during fashion week, pulsed out to the press. Art direct and design press events to showcase Maybelline's newest product launches.
Collaborated with designer Vivienne Tam during Mercedes Benz Fashion Week at Lincoln Center, Fall/Winter 2013.
Vivienne incorporated a SaveLoveGive logo I designed into one of her dresses.
As well, merging elements from both brands, I designed SaveLoveGive “lucky money” and envelopes in keeping with Vivienne’s Chinese New Year tradition.
Art directed a temporary press mini-site for the live streaming of the luxury clothing brand’s first 4D runway event in Central Park, NY.
Creative direction for a L'Oréal Professional Product Divison pitch to create a one stop shop for salon owners to access the latest and best business education tools in the industry.
"The Cutting Line" enables salon owners and stylists to be inspired by experts - as well as one another - on a unique, unbranded and engaging educational platform.
The goal was to present all content through an enjoyable, snackable and visual approach.